"Finding the perfect floral gift has never been easier!"
"Finding the perfect floral gift has never been easier!"
"Finding the perfect floral gift has never been easier!"
Scroll to read about the process
Scroll to read about the process
Industry
Retail
Service
UX Design
Role
UX Designer
Tools
Figma + AfterEffects
Timeline
5 Weeks
Building an AI-driven floral delivery platform
FloralDash simplifies flower delivery with personalized gift recommendations and AI-generated messages for customers, while offering florists flexible order changes for easy fulfillment. Fresh Flowers in a Dash!
FloralDash simplifies flower delivery with personalized gift recommendations and AI-generated messages for customers, while offering florists flexible order changes for easy fulfillment. Fresh Flowers in a Dash!
The Problem
The Problem
Working part-time as a florist in a busy retail location, I experienced firsthand the challenges of managing constant orders and helping customers overwhelmed by choices. Recognizing the potential of AI to optimize the floral shopping experience, I designed FloralDash.
Working part-time as a florist in a busy retail location, I experienced firsthand the challenges of managing constant orders and helping customers overwhelmed by choices. Recognizing the potential of AI to optimize the floral shopping experience, I designed FloralDash.
Industry
Retail
Service
UX Design
Role
UX Designer
Tools
Figma + AfterEffects
Timeline
5 Weeks
Building an AI-driven floral delivery platform
FloralDash simplifies flower delivery with personalized gift recommendations and AI-generated messages for customers, while offering florists flexible order changes for easy fulfillment. Fresh Flowers in a Dash!
The Problem
Working part-time as a florist in a busy retail location, I experienced firsthand the challenges of managing constant orders and helping customers overwhelmed by choices. Recognizing the potential of AI to optimize the floral shopping experience, I designed FloralDash.
The Solution
The Solution
The Solution
FloralDash—a platform that simplifies ordering for customers and streamlines order management for florists, combining my UX expertise with industry insights.
FloralDash—a platform that simplifies ordering for customers and streamlines order management for florists, combining my UX expertise with industry insights.
1/ The Start
1/ The Start
1/ The Start
Market Research & User Tasks
Market Research & User Tasks
Market Research & User Tasks
I researched similar services in the market and began brainstorming potential uses for AI on user tasks while surveying my target audience.
I researched similar services in the market and began brainstorming potential uses for AI on user tasks while surveying my target audience.
Tasks Identified
Log into your account
Search for roses and filter the price
Complete a delivery order
Create changes to the most recent order
Customers
Lost for words? FloralDash provides AI-generated messages tailored for any occasion.
Too many options? Let your significant other share their preferences through a quick survey—improving recommendations with every order!
Florists
Intuitive UI: allows newly trained florists to quickly find everything at ease. ensuring confidence and timely delivery with ease.
Time saving: AI-generated messages allows florists to have pre-printed cards saving time writing those cards
2/ UI Design
2/ UI Design
2/ UI Design
My step by step process
My step by step process
My step by step process
The main goal was to enhance the consumer ordering process to be as convenient as possible.
Steps toward customer experience. I defined user flows for each task simplifying the steps as much as possible. I identified key pain points from surveying my target audience. I implemented features from my market research done on the possibilities of AI.
Steps toward design aesthetics
I created a mood board that represented the art direction for FloralDash. I selected a friendly color palette of green as the primary brand color and pink as a secondary color. For my primary typeface I used Playfair Display and Poppins for my secondary typeface.
The main goal was to enhance the consumer ordering process to be as convenient as possible.
Steps toward customer experience. I defined user flows for each task simplifying the steps as much as possible. I identified key pain points from surveying my target audience. I implemented features from my market research done on the possibilities of AI.
Steps toward design aesthetics
I created a mood board that represented the art direction for FloralDash. I selected a friendly color palette of green as the primary brand color and pink as a secondary color. For my primary typeface I used Playfair Display and Poppins for my secondary typeface.
3/ UX Design
3/ UX Design
3/ UX Design
Iterations and Testing
Iterations and Testing
Iterations and Testing
The primary goal of the usability testing was to identify areas for design improvement while gathering instinctive reactions and feedback from people.
From the initial testing I was able to identify the following Users felt dissatisfied from there not being and order process indicator. Users preferred going to profile to update an order rather than a support chat on the home screen. There was confusion on some of the copy.
After creating changes from the first round of testing. I completed my final testing from a diverse pool of users identifying more places for improvements with the styles and libraries implemented.
The primary goal of the usability testing was to identify areas for design improvement while gathering instinctive reactions and feedback from people.
From the initial testing I was able to identify the following Users felt dissatisfied from there not being and order process indicator. Users preferred going to profile to update an order rather than a support chat on the home screen. There was confusion on some of the copy.
After creating changes from the first round of testing. I completed my final testing from a diverse pool of users identifying more places for improvements with the styles and libraries implemented.
4/ Outcome
4/ Outcome
4/ Outcome
UX Evaluation
UX Evaluation
As a result of my testing, the tasks achieved an average Single Ease Question (SEQ) score of 6.1, indicating a positive user experience and overall task satisfaction.
As a result of my testing, the tasks achieved an average Single Ease Question (SEQ) score of 6.1, indicating a positive user experience and overall task satisfaction.
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