ISU Campus Life

ISU Campus Life

Where life happens on campus.

Where life happens on campus.

During my final year at Iowa State University, I worked as a Student Multimedia Designer for ISU Campus Life, a collaboration between the Department of Residence, ISU Dining, and the Memorial Union.

I designed print, social, and motion assets for on campus audiences and enhance the on campus experience. My work focused on extending the university’s Innovate brand across multiple sub-brands, ensuring visual consistency, accessibility, and alignment with department-specific guidelines.

During my final year at Iowa State University, I worked as a Student Multimedia Designer for ISU Campus Life, a collaboration between the Department of Residence, ISU Dining, and the Memorial Union.

I designed print, social, and motion assets for on campus audiences and enhance the on campus experience. My work focused on extending the university’s Innovate brand across multiple sub-brands, ensuring visual consistency, accessibility, and alignment with department-specific guidelines.

Deliverables

Motion Graphics

Print Design

Photography

Social Media

Dietician Postcard

The initial dietitian postcard design (left) was later redesigned as part of a campus-wide shift to the Innovate branding system. I was tasked with revisiting a design amongst others I created months prior to align with updated guidelines while improving longevity.


The final design (above) removes dietician-specific references, creating a flexible, long-lasting asset that can be reprinted time and time again.

"One of Dining's Most Liked Posts"

"One of Dining's Most Liked Posts"

During my time as the intern I worked with the digital media specialist, I had the opportunity to create Instagram content, including a series of trendy mood boards to engage students and promote campus dining cafés.


This particular series of posts became highly successful, generating significant student engagement within 24 hours, reaching over 4,200 accounts and achieving more than 5,000 impressions.

During my time as the intern I worked with the digital media specialist, I had the opportunity to create Instagram content, including a series of trendy mood boards to engage students and promote campus dining cafés.

This particular series of posts became highly successful, generating significant student engagement within 24 hours, reaching over 4,200 accounts and achieving more than 5,000 impressions.


From Print to Motion

Adapted print posters into motion graphics to expand reach across Instagram Stories and digital platforms.


Adapted print posters into motion graphics to expand reach across Instagram Stories and digital platforms.


Adapted print posters into motion graphics to expand reach across Instagram Stories and digital platforms.


ISU Dining Logo Animation Awarded

2025 67th Annual Design Exhibition: Award of Excellence, Motion Graphics Category.

More Motion Work

Evolve

Salus

JESSICA CRUZ

jessicacruzgd@gmail.com

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JESSICA CRUZ

Works

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