Hy-Vee CarPlay

Hy-Vee CarPlay

CarPlay experience for grocery shopping and fuel rewards.

CarPlay experience for grocery shopping and fuel rewards.

In this 48-hour design sprint, I reimagined an existing app for Apple CarPlay by designing three full-screen experiences and one split-screen widget, focusing on simplicity, voice interaction, and minimizing driver distraction.

In this 48-hour design sprint, I reimagined an existing app for Apple CarPlay by designing three full-screen experiences and one split-screen widget, focusing on simplicity, voice interaction, and minimizing driver distraction.

Deliverables

UX Design

Hy-Vee Perks

Highlights personalized deals and promotions, allowing customers to quickly activate coupons before arriving at the store while keeping their Fuel Saver balance easily accessible.

Hy-Vee Fuel

Enables drivers to complete the entire fueling process from their CarPlay interface. Users can select a pump, view fuel prices and station hours, apply Fuel Saver rewards, and securely pay using their existing account. After payment, they can exit the vehicle and begin fueling, with digital receipts automatically stored in the app.

Hy-Vee Aisles Online

Stay on schedule by displayed upcoming pickup orders in CarPlay, offering turn-by-turn navigation to the correct store location and providing hands-free access to order updates while on the go.

JESSICA CRUZ

jessicacruzgd@gmail.com

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JESSICA CRUZ

JESSICA CRUZ

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